Windows Live what?
Mark your calendar, the butterfly is dead, swatted down by those on giant pedestals at Redmond. Like myself, I’m sure that in the various Microsoft locales around the world, marketing people screamed out in agony.
Of course, this rebranding makes sense completely from a corporate standpoint, however as I’m constantly reminded, MSN, er, excuse me, Windows Live is consumer oriented. Consumer oriented products generally need a catchy name and distinct logo to make the mainstream. Over the years, MSN has done this as someone will ask you for your "msn" (referring to your Passport e-mail address), or "talk to you on msn". How exactly this lingo will transform under the Windows Live brand is beyond me…
Just the other day Corey came up with the idea that they "should just remove the MSN name" from the MSN logo as the butterfly was a symbol that nearly everyone immediately recognized. So why are they killing it? Surely someone at marketing should’ve raised the red flag on this one?
So not only has the equivalent of Apple rebranding the iPod as "Apple Music" been done, but now we’re apparently all going to be using Windows Live Messenger. I’ve personally had to deal with the Windows Messenger / MSN Messenger divide over the past 3 years with claims that "all will be fixed soon" — but now Windows Live Messenger? So now instead of two clients (ignoring Communicator), we’ll have three — Windows Messenger, MSN Messenger and Windows Live Messenger! Luckily Windows Live Messenger will apparently upgrade MSN Messenger although MSN Messenger today doesn’t upgrade Windows Messenger, except on Windows 2000 — confused yet? So are most of MSN…er.. Windows Live customers.
Apparently the butterfly will still be around for MSN’s "content" (MSN.com properties like entertainment, tv, MSNBC, etc.) although there’s been no mention of where MSN Dialup/Premium fits in this whole mess. I know a lot of people will say, "it doesn’t matter, it’s just a name", but a name can make or break you in this rather competitive market. I just hope this one somehow works out.